SEO Tips You Should Know About
SEO, short for search engine optimization, is not advertising. However, it still costs both time and cash. If you have the money, then consider hiring a professional SEO expert. If you don’t have much money, then these SEO tips should be taken into consideration.
1. Keyword Research
The first thing you need to realize is you don’t know what all consumers want. This means researching keywords.
Consumers might type different terms and phrases into Google, and these phrases may not even be the industry jargon you’re familiar with. Researching keywords help you understand what people are searching for and how much of a demand there is for certain products and services.
There are many keyword research tools out there. The best ones use quantitative demand scoring, which helps people learn about the value of the keywords they are researching. One of the best tools you can use is the Google Keyword Planner tool. However, you do need a Google Ads account to get the most value from the Google Keyword Planner.
There are other tools you can use to research keywords. This includes Wordtracker, SEMrush, and Ubdersuggest, which is a Google autocomplete scraper tool.
2. Know Your Competition
Do a Google search for services and products you offer and pay close attention to the sites that are ranking high in the search results. In particular, pay attention to the sites that have a similar business model as yours. These sites are all competing with you for the same searches.
Are these sites doing well, and what are they doing that is helping them?
What kind of content themes are they using, and what do you think they are lacking?
Are there features that they are using that is appealing to prospects?
Also, what kind of reviews are being left on them and what kind of social media presence do they have?
3. Plan Your Website
When you have an understanding of what people want and what keywords and phrases they are searching for, you’ll want to determine what pages on your site can be used to address those searches.
You can create a spreadsheet of low, mid and top-tier web pages, as well as what their targeted keywords are. All keywords you are targeting should have a corresponding page on your site.
Long-tail keywords are long and very specific, but they drive fewer searches. For example, a long-tail keyword would be “how to remove red wine from carpets.” Use long-tail keywords on your site, in places such as FAQ pages and blog posts.
4. Optimize Your Website
Next, you want to create web pages, which can be challenging to do. Depending on the platform you’re using, and if you have access to designers and developers, then you might need to outsource some of the work you need to be done.
All websites should be mobile-friendly because more and more people are using the net via their tablets, smartphones, and so forth. Also, Google revealed that more than half of the searches are performed via a smartphone. This means mobile users should be able to use your site and have an engaging and seamless experience.
Besides that, Google ranks organic search results based on what kind of mobile experience the site/sites provide. This includes how fast pages are on mobile devices.
5. Create Content Regularly
You don’t have to turn your entire company into a publishing company. Plus, it’s not realistic for eCommerce sites to publish content every single day. However, you do need to create content regularly. Do this preferably 1-3 times per week.
Content can come in the form of photos, videos, and text. The type of content you’ll create or should create all depends on the audience you’re targeting and knowing what their preferences are.
6. DIY Public Relations
Do not purchases links because all of the search engines look down at this practice. Instead, have your own DIY public relations strategy. If you have PR reps, then work with them and have them take care of everything.
However, if you don’t have a PR rep, then don’t worry. You want to focus on building out sites that people will want to share. By doing this, you’ll likely get more links.
Create content that people want to share and talk about. Do this by producing content that is targeted at various segments of the media.
7. Work On Your Social Media Presence
Create a profile on Facebook and Twitter, as well as other social media sites. This includes Instagram, LinkedIn, and Pinterest, to name a few. Social media lets companies connect with prospective and current customers.
The more exposure your content and brand get on social media, the more attention the search engines will give. In turn, your website could receive a good boost in the rankings.
8. Use Google Analytics
If you don’t have a clue what metrics you can measure, then you can’t optimize content. It is critical for businesses to use analytics when they are implementing digital marketing strategies. It is of the utmost importance to track performance.
Google Analytics is a great tool to use. It can be used to generate useful reports, and then you can analyze the data. After you do this, you can decide if you should make changes to your SEO program or if everything is fine. If you don’t want to use Google Analytics, then use other analytics tools, but Google Analytics is one of the top tools out there.